Marketers
Whether defining user segments or creating web app campaigns, marketers can build smarter engagement with customers at the right moment.
Get to know and connect with your customers across audiences and engage with them in any digital channel.
See Key FeaturesStart with User Segments for smart customer cohorts to focus your business strategies around relevant digital products and services.
Then, get insight into active customer sessions with Business Events that detail every important action.
Finally, use that insight to create customer experiences that drive them to key actions whether in onboarding, transacting, purchasing, or any other critical moment in your business model.
Define dynamic user segments based customer profiles and behaviors. Use Segments in conjunction with the other modules in the Modyo platform to personalize the web app behavior and content that customers engage with.
Store customer information across multiple realms managed independently, each with dynamic fields for segment criteria and integration-ready for identity management with OAuth, OpenID Connect, or SAML.
Manage campaign messaging within web application or by email. In Modyo, you can define reusable messaging templates for communication that scales.
Active customer sessions in digital channels managed within Modyo generate business events that you can map across web applications. Then, use customer behavior to create segments and recommend the next best actions to drive engagement.
Use the Customers module to integrate with Salesforce and Zendesk. You can customize data synchronization to keep information aligned, and scale support response with issue and ticket generation to keep your customers satisfied.
Use dynamic forms organized in different steps to onboard new customers, integrated with key external providers, such as identity validation and digital signatures, and securely store and share information and documents with other business systems.
Whether defining user segments or creating web app campaigns, marketers can build smarter engagement with customers at the right moment.
Have the confidence that as customers onboard and engage with your digital products, they're generating business events that trigger next-step actions and insights.
Oversee customer data integrations with Salesforce and manage their information across every digital channel so that you're always generating context and insight.
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