If we take a moment to read the definition of SEO (Search Engine Optimization), we can be sure that whatever the source, it will talk about improving the visibility of a website in the organic results of search engines. From here on, we're going to detail different ways of working with a site or digital channel, both on-page and off-page, in order to reach the first position in the first page of major search engines.
But, this article also includes something not so intuitive. We are also going to explain how, despite not appearing in the first position on certain search results, you can still have more clicks than other results in higher positions. We can achieve this by showing our page in a more attractive way. How, you may ask? With the Structured Data.
Structured Data is a set of standardized tags or markup that add(s) extra information to the content of a website to make it easier for search engines to find, interpret, organize and display that information in the best way, building what are called rich snippets.
Search engines will appreciate you helping them understand this content more accurately to display it in a more attractive way, so they are more likely to show it as a more prominent result, which will increase traffic to your site, and eventually improve its ranking in search engine results. Some examples of snippets built using Structured Data:
The syntax that is most often used to structure data is established by Schema.org, a collaborative community "with a mission to create, maintain, and promote schemas for structured data on the Internet", formed by people who currently work or formerly worked at Google, Microsoft, Yahoo or Yandex, as well as other independent agents who collaborate in the Schema Github or in their mailing lists.
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